pick of the day

Lo and behold - a first of its kind beard-friendly moisturizing cream meant for men who love to sport the rugged look. Enriched with facial hair softener, L'Oreal's Hydra EnergeticX is a lightweight, transparent, non-sticky gel that penetrates your skin through all that stubble. It’s at its optimum best when it comes to hydration and protection, making your beard soft, supple and smooth.